The Regimental Mascot,
Sergeant Watchman III
The 3rd (Volunteer) Battalion,
The Staffordshire Regiment (The Prince of Wales's)


Sergeant Watchman III in full ceremonial dress as
pictured on his official Regimental Postcard of 1995

More than 100 mourners bowed their heads to remember the Staffordshire Regiment's most dogged recruit - its Staffordshire Bull Terrier mascot.

They came to pay tribute to Sergeant Watchman III, who died, aged nine in June 1998 at the home of his handler, Sergeant Malcolm Bower.

Sergeant Watchman III's coffin arrives for the funeral cermony
in Burton-upon-Trent town centre, Staffordshire,
bearing a wreath of poppies and his ceremonial jacket.

The Staffordshire Bull Terrier was given full military honours at his send-off on the 29th June 1998 in Burton-upon-Trent town centre, Staffordshire. The regimental band of the 3rd Volunteer Battalion played the Last Post as old soldiers and serving Gulf War veterans dabbed at handkerchiefs as Sergeant Bower struggled to keep a stiff upper lip.


The coffin is lowered to its final resting place as his handler,
Sergeant Malcolm Bower (extreme right), salutes, whilst holding
Watchman III's collar on a silk cusion

As soon as a minute's silence was over, East Staffordshire District Council Mayor, Tom Dawn, spoke of the invaluable input Watchman III had as a mascot, raising the morale of the troops.

As the bell tolled at 8.15, weeping guests laid wreaths and gazed down at the small black coffin.

Watchman III's job as a mascot was to appear at every official function of the 1st Regular and 3rd T.A. Battalions. The tradition of having a Staffordshire Bull Terrier associated with the regiment dates back to the last century.

Watchman III also opened breed shows, helped raise money for Rescue and above all, was a magnificent ambassador for this wonderful breed of ours. Our thoughts are with Malcolm and his family who are devestated by his passing.

John Dallison


Northern SBT Rescue Homepage